The Vision
“If you don't like change, you're going to like irrelevance even less.” - Eric Shinseki (US Army General)
The Vision
We are Garage Door Marketing Lab. We help Garage door company founders get to a place in their business where they are profitable, efficient, & creating good in their community.
We do this starting from the Marketing perspective, because sales cures everything. Here's the 5 Step Process Explained.
1. Marketing
This step is the largest and has 11 sections as follows:
1A. Brand Foundation
We make sure your logo, colors, & fonts are aligned to your brand identity. Your logo should look good in square and rectangular applications. We also create 5 core image assets for use across your website & social media accounts.
1B. Social Media Accounts
Your social media account need to look pretty. The phone numbers on them should be intentional so accurate lead attribution is attained.
The accounts we focus on:
Google Business Profile
Facebook
Instagram
LinkedIn
And all of the smaller ones, for validation in link building (SEO)
1C. Website
Sometimes our customers have good websites that just need to be improved to be great. We'll do the following to your website:
Evaluate each page's copy
Evaluate each page's images & videos (if applicable)
Evaluate Contact Forms (and their post-submission automations, i.e. sms to your Head of Sales or the Owner)
Evaluate website phone numbers (for proper lead attribution)
1D. Automated Outreach
Each persona should be marketed to at each stage of their customer journey. Let's capitalize on the opportunity to automate outreach so your customer feels clear & attended to. Some of the customer persona's we focus on are:
The Researcher
Emergency Service Customer
Garage Door Replacement Customer (for Aesthetics)
Garage Door Replacement Customer (for utility)
Property Managers
Custom Home Builders
1E. Content Creation
Organizing what we already have (files on the cloud) *we'll make sure your passwords for all of this are saved in an encrypted app called Keeper that operates on your phone & computer; never lose a passowrd again.
Determining if a Good, Better, or Best Photo & Video Package is in order.
Implement a User Generated Content (UGC) program with you & your team (buy in starts at the top)
Content Scheduling (you do it or we do it)
1F. Google Local Services Ads
We set it up, if necessary. (Includes Advanced Verification)
We optimize target locations & services
Confirm phone number for lead attribution
You still manage lead dispute, obviously
1G. Google Search Ads
Come up at the top of a search query. Its like the skip the line pass. A great place to get repair & replacement leads. We have Good, Better, & Best packages available, depending on your budget.
1H. Meta Ads
Show up in the Facebook & Instagram news feed with images & videos (videos work way better). Geo-fenced to the area(s) you serve. You won't get many service leads but with the right content you can get good replacement leads here. We have Good, Better, & Best packages available, depending on your budget.
1I. TikTok Ads
Show up in TikTok's feed with images & videos (videos work way better). Geo-fenced to the area(s) you serve. You won't get many service leads but with the right content you can get good replacement leads here. We have Good, Better, & Best packages available, depending on your budget.
1J. General SEO
City Page- 1 per year, we write it for you but you have to put it on your website.
Press Releases- 6 per year, we write it for you but you have to put it on your website.
Keyword Strategy- we pick 10 key phrases and build content systematically around them. We implement these aon your website & all social media platforms (meta descriptions, al image text, page copy optimization, etc.)
We utilize up to 2 videos per year to rank on YouTube, *if applicable
1K. Google Business Profile SEO
The Google Business Profile has become such a powerful tool for generating organic leads. We'll implement our heat map optimization to for optimal organic lead generation in our target location(s).
2. Dispatching/ CSR Enablement
Your Dispatcher's and Customer Service Representatives are a crucial piece of the operation, particularly from a marketing stand point. If you're a "one guy & a truck" Garage Door company then this falls on the owner. Here's what we do:
Define what we're doing now (aka record calls & do secret shopper calls)
Determine 3 Factors that can be improved
Make the plan to improvem them
Evaluate with GDML Score Card.
3. How to Price
Define how we're doing it currently, across the company. Establish a formula that gets us the desired profit margin, train the team on how to do it, then evaluate consistently with the GDML Score Card.
4. Financial Audit
This is where things start to get real. Here's what we do:
Establish your past numbers: revenue, expenses, profit margins etc.
Write down the numbers you want
Create the goal.
Determine the goal metrics to succeed with GDML Score Card (i.e. # of new trucks, # of services/replacement techs/admin assistants/mgmt roles, profit margin needed, revenue goal, etc.)
5. Coaching
Along the journey, if we need help with a particular step in this roadmap, we'll call in our industry expert colleagues that specialize in our industry to assist.
6. 2 Year Marketing Plan
At this point we're established enough to create a 2 year marketing plan. Nothing is off the table. This can include but is not limited to:
All digital strategies previously discussed (i.e. PPC, LSA, Meta Ads, SEO, etc.)
Mailers
Banner Ads
OTT Ads
TV Ads
Radio Ads
Events
User Generated Content Plan (UGC)
Conclusion
Are you committed to the growth of yourself & your company? Are you ready to make a positive impact on your community?
If this resonates with you, reachout to us today to schedule a consultation.
Click on the green "Schedule a Consultation" button at the top of our website.
Let's get after it.